The Singapore Alliance for Responsible Drinking (SARD)
is a joint initiative comprising of the following members
- EuroCham Wine & Spirits Committee, whose members include Brown-Forman, Campari, Diageo, Edrington, Moët Hennessy Diageo, Pernod Ricard, Rémy Cointreau, Singapore Wine Vault, and Suntory Global Spirits.
- Singapore Beer Industry Association (SBIA)
, representing Asia Pacific Breweries Singapore, Carlsberg Singapore, and AB InBev.
- Singapore Nightlife Business Association (SNBA)
, the category association representing professional nightlife business operators in Singapore that aims to ensure responsible operations for the safety and security of all.
- Coca-Cola
As part of SARD, the parties have agreed to collaborate and work towards ensuring high standards for the nightlife industry in Singapore and advancing awareness-raising campaigns aimed at tackling the misuse of alcohol, including binge drinking.
SARD also wishes to promote the responsible consumption of alcohol through targeted consumer campaigns that draw on best practices from global and regional initiatives for Responsible Drinking
– including public engagement activities through media, social media and trade outlets.
